Project: Media Advertising on Hulu
Challenge: Convince a brand to use Hulu as their platform for advertising their platform or brand
My Role: Research Hulu's media placement policies on their platform, what type of placements do they currently have available for brands, and the strengths and weaknesses of Hulu as an advertising platform.
Project: Salon on Westcott Final Pitch
Challenge: Create a campaign for Salon on Westcott, which is a hair salon near Syracuse University, that focuses on bring more Syracuse University students to the salon.
My Role: A strategist, which meant that I was working on research that revolved around the target audience and also helped come up with a media plan to try to get students to the salon.
Project: Project Yellow Light Final Pitch
Challenge: Create a campaign for Project Yellow Light, which is a non profit organization that advocates against distracted driving, that persuades Gen Z to stop driving distracted.
My Role: Research Gen Z's social media usage and the different platforms they use, in order to create media recommendations for Project Yellow Light. The media recommendations tell the client which social media or media platforms are best to advertise on, so that they are reaching as much as their target audience as possible.